Case Study: Phinney Ridge Cabinet Company - 15x Social Growth in One Year
15x Social Growth in One Year
By showcasing custom design expertise and running targeted Meta ads, PRC expanded reach from 2K to 30K+ monthly, building a premium digital presence.
Client Overview
Phinney Ridge Cabinet Company has been part of the Phinney Ridge/Greenwood community for over 20 years, specializing in custom cabinet design for kitchens, bathrooms, home offices, and more. Unlike builders, PRC is a design-first studio — working closely with clients to create tailored solutions that transform living spaces. Their transparent, stress-free process, attention to detail, and lifetime warranty cabinetry have earned them a trusted reputation as Seattle’s neighborhood cabinet design experts.
The Challenge
While Phinney Ridge Cabinet Company was well-established locally, their digital presence didn’t reflect their reputation or design expertise. Social media was inconsistent, reach was low, and new clients weren’t discovering them online. To continue growing in a competitive remodeling market, PRC needed to expand brand awareness, showcase their design-first approach, and generate steady inbound inquiries.
Our Approach
Developed a comprehensive social media strategy across Instagram, Facebook, LinkedIn, and Pinterest.
Shifted messaging to highlight custom design expertise and the showroom experience.
Rolled out targeted Meta advertising campaigns optimized for reach and clicks.
Integrated Google Analytics to connect awareness campaigns directly to website visits and inquiries.
Collaborated with community partners to expand reach beyond their immediate audience.
Results
Social reach grew 15x — from ~2K (Sept 2023) to 30K+ (Nov 2024).
Instagram following doubled.
Paid campaigns delivered 779 website clicks at just $0.38 CPC.
Monthly reach consistently held in the 30K–40K range throughout 2025.
Cross-promotion with partners (e.g., PNA spotlight) added 2,300+ impressions from new audiences.
Social became a top-three driver of website traffic every month.
The Impact
Within 18 months, Favorite Day Media transformed PRC’s online visibility, shifting them from a low-profile brand to a recognized design leader. By showcasing their custom design expertise and deploying measurable advertising, PRC established a premium digital presence that reflects their 20-year reputation in the community and keeps them top of mind for homeowners and remodel clients across Seattle.