Client Overview

PNA is a nonprofit serving Northwest Seattle with programs spanning social services, community events, senior support, preschool, and small business engagement. Guided by its mission to cultivate an inclusive community where every individual finds their place, PNA creates meaningful connections, nurtures belonging, and drives positive change across the neighborhood. 

The Challenge

PNA already offered a wide range of programs, services, and events — from social services to community gatherings — but lacked a clear throughline in its communications. Their efforts were fragmented, making it difficult for audiences to understand the breadth and impact of the organization. Social media reach was limited, with no LinkedIn presence and minimal use of paid advertising, leaving opportunities to connect with broader audiences untapped. 

Our Approach 

• Developed a comprehensive social media strategy (March 2024). 

• Introduced LinkedIn as a professional visibility channel. 

• Rolled out structured Meta advertising to expand event promotion and brand reach. 

• Built consistent, branded content across Facebook and Instagram to strengthen storytelling and engagement. 

Results 

• +331% year-over-year reach in January 2025 (92,624 vs. 21,469). 

• +213% year-over-year reach in April 2025 (49,501 vs. 15,826). 

• +60% overall reach growth year-to-date (through July 2025). 

• Meta campaigns for major events (e.g., Summer Arts Festival, Bite of PhinneyWood) generated 100k+ reach at costs as low as $0.19 CPC. 

• LinkedIn grew quickly, generating nearly 2,000 impressions in July 2025 alone. 

Takeaway

Within 12 months, PNA’s reach more than tripled, transforming its digital presence from event-centric updates into a comprehensive awareness platform. By combining organic storytelling with targeted ads and new channels, Favorite Day Media positioned PNA as a visible, modern community hub — driving awareness for both marquee events and essential year-round services. 

LET’S WORK TOGETHER